The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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Author: Zakir Naik
Source: http://www.islamhouse.com/p/51902
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Allah Almighty ordered all his servants to enter Islam and adhering to it and warned them of disobeying him. Also he sent His messenger to call to this. Allah told us that the one who follows him is the rightly guided and the one who turns away from his call goes astray. He warned us in many ayahs of apostasy, polytheism and disbelief.
Author: Abdur-Rahman Abdul-Khaliq
Reveiwers: Muhammad AbdulRaoof
Translators: Mahmoud Reda Morad Abu Romaisah
Publisher: Cooperative Office for Propagation, Guidance, and Warning of Expatriates in the city of Bade'ah - A website Islamic Library www.islamicbook.ws
Source: http://www.islamhouse.com/p/324881
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An advice and admonition to Muslim sisters about Hijab.
Author: Nawaal Bint Abdullah
Translators: Abdul Qaadir Abdul Khaaliq
Publisher: Islamic Propagation Office in Rabwah
Source: http://www.islamhouse.com/p/1325
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An summarised text detailing the rules governing the Criticism of Hadeeth. From its introduction -'A hadith (pl. ahadith) is composed of two parts: the matn (text) and the isnad (chain of reporters). A text may seem to be logical and reasonable but it needs an authentic isnad with reliable reporters to be acceptable; 'Abdullah b. al-Mubarak (d. 181 AH) is reported to have said, "The isnad is part of the religion: had it not been for the isnad, whoever wished to would have said whatever he liked." During the lifetime of the Prophet (SAS) and after his death, his Companions (Sahabah) used to refer to him when quoting his sayings. The Successors (Tabi'un) followed suit; some of them used to quote the Prophet (SAS) through the Companions while others would omit the intermediate authority - such a hadith was known as mursal (loose). It was found that the missing link between the Successor and the Prophet (SAS) might be one person, i.e. a Companion, or two persons, the extra person being an older Successor who heard the hadith from the Companion.'
Author: Mahmood Al-Tahaan
Source: http://www.islamhouse.com/p/291284
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Hajj and Tawheed: Hajj is to set out for Makkah to worship Allah by performing certain religious rights in accordance with the Prophet's (peace and blessings be upon him) Sunnah. It is a time in which to call upon Allah to purify the self from any worship to anyone other than him. This booklet explains the basic rights of Hajj. It also notes that the tawheed of Allah requires the Muslim to follow the perfect way of worship, demonstrated by Muhammad (peace and blessings be upon him) and as understood by the Sahaabah who were the best of mankind.
Author: Dr. Saleh As-Saleh
Source: http://www.islamhouse.com/p/61476
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