The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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Author: Mane' Bin Hammad Al-Juhani
Source: http://www.islamhouse.com/p/191245
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In conveying the message of Islam to a non-Muslim, it is usually not sufficient to highlight only the positive nature of Islam. Most non-Muslims are not convinced about the truth of Islam because there are a few questions about Islam at the back of their minds that remain unanswered. This book will help non-Muslims to discover and know more common questions about Islam in more depth.
Author: Zakir Naik
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/314436
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The stories I have related are some of the true experiences of my life before and after I became a Muslim. These experiences are only a few of the more than three hundred people I have seen come to Islam.
Reveiwers: Muhammad AbdulRaoof
Publisher: Islamic call and guidance centre in Abha: www.taweni.com
Source: http://www.islamhouse.com/p/379006
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Rulings regarding Eid and some common errors relating to it.
Author: Abdul-Majeed Ali Hasan - Abdul Majeed Ali Hasan
Publisher: AHYA Multi-Media
Source: http://www.islamhouse.com/p/1307
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Each person is born in a religious environment that is not of his/her own choice. From the very beginning of human existence in this world, they are assigned the religion of their family or the ideology of the state. By the time individuals reach their teens they usually accept the beliefs of their parents or that of their particular society. However, when some people mature and are exposed to other beliefs and ideologies, they begin to question the validity of their own beliefs, and search for the truth.
Author: Majed S. Al-Rassi - Majid Bin Sulaiman Al-Russi
Reveiwers: Abu Ameenah Bilal Philips
Source: http://www.islamhouse.com/p/51735
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